Digital Marketing (also known as Data-Driven Marketing) is an Umbrella term for the Marketing of products or services using digital technologies, mainly on internet (including Mobile Marketing, display advertising , social media, search engines, Email Marketing, Content Marketing and many other Digital medium).
Digital Marketing is basically a medium to promote Brand and Online Product. It is the Art of getting customers for a business via online & digital mediums. Its a term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.
Some of them are:
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Marketing (SMM)
4. Pay-Per-Click Advertising (PPC)
5. Email Marketing
6. SMS Marketing